The One Thing Every Successful Entrepreneur
Has In Common... The Elite 9% System!
The 9% Club: The Complete Playbook for Founders Who Refuse to Struggle
Stop Running Your Business Like the 91%. Start Building Systems Like the 9%
Grab Your Free Copy
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Why 91% of Founders Fail
(And How the 9% Actually Win)
This best selling book is changing the way entrepreneurs are doing business. Finally learn the secrets of successful businesses and how you can apply them for your success.
Learn the S.T.E.A.R. Operating System that powers the 9% Club's proprietary execution framework
Discover the Power Revenue Model so you stop wasting resources on low-margin customers
Master the Sales Approach that turns qualifying conversations into closed deals without sleazy tactics
Build Your Customer Machine that turns one-time buyers into lifetime advocates
Get the Leadership Playbook for building teams that execute your vision without constant supervision
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Who Is This Book Written For
BUSINESS OWNERS
AGENCIES
CREATORS
INFLUENCERS
COACHES
TRAINERS
Brick & Mortar Stores
SAASPRENEURS
AFFILIATES
Written By Founders For Founders: The Business Book
That Actually Works
Your Inner Circle for Predictable Success: The Revenue System Elite Founders Trust
9% Club
Discover the exact frameworks David Goldstein and Matt Henderson used to scale multiple 7-figure businesses—and the same systems now used by thousands of founders across SaaS, e-commerce, digital agencies, and service businesses.
The 9% Club isn't just another founder business book. It's your complete strategic roadmap to building a self-running profit machine with predictable revenue growth, without burning yourself out in the process. You'll learn the S.T.E.A.R. Operating System—the proprietary framework that separates the elite 9% of founders from the struggling 91%.
Written by David Goldstein & Matt Henderson — Serial founders who've collectively scaled 8+ businesses to 7-figures
Battle-Tested Framework — The S.T.E.A.R. Operating System used by 5,000+ founders across every digital business model
Bestselling Author — #1 Business Book for Founders (First 90 Days)
✓ 7,000+ copies sold | ✓ Used by SaaS founders, e-commerce entrepreneurs, agency owners | ✓ 30-day implementation guarantee
Meet the Founders Behind the 9% Club Framework
David Goldstein
The 9% Club Founder: David Goldstein's Journey to Systematic Success
David Goldstein brings nearly two decades of founder experience to the 9% Club framework. His award-winning ventures—including a "Top 5 Technology" at Techweek NYC and "Hottest Healthcare Startup" by TechCocktail—showcase his ability to identify market opportunities and scale businesses rapidly.
But beyond the accolades, David's real expertise comes from both successes and failures. After experiencing costly mistakes that taught him more than his wins ever could, David became dedicated to solving the founder's dilemma: How do you build a scalable business without burning yourself out?
As co-founder of Scarlet Startups (one of New Jersey's top tech communities), startup mentor at Tigerlabs Ventures, and Forbes Business Council member, David has mentored 500+ entrepreneurs and business founders. His work with startup founders across SaaS, e-commerce, digital agencies, and service businesses revealed a clear pattern: the most successful founders use systems-based operating frameworks rather than relying on personal hustle.
The 9% Club is David's answer to this challenge—a complete founder's playbook and operating system for scaling predictable businesses.
Matthew Henderson
The Self-Made Operator Behind the 9% Club Growth Systems
Matthew Henderson's first business lesson didn't come from a business school. It came at age 5, answering phones at his family's successful taxi business—learning firsthand what it takes to build, scale, and profit from entrepreneurial ventures.
This foundation became his competitive advantage. Over two decades, Matthew built multiple 7-figure businesses across different industries—from transforming his family's taxi company into a thriving enterprise, to launching a successful paddle board retail brand, to scaling an e-commerce venture into a global market leader. Each business grew faster than the last, not because Matthew worked harder, but because he was systematizing what actually works.
His expertise in high-converting sales funnels, strategic business development, and rapid-growth revenue systems has generated millions in collective revenue across SaaS, e-commerce, and service businesses. Companies that implemented Matthew's frameworks achieved in months what typically takes years—a proven track record that earned him a reputation as the go-to authority for founders ready to scale sustainably.
But Matthew's greatest insight came from his journey: Most founders don't need better ideas. They need better systems. This realization led him to co-found the 9% Club at 9percenter.com—a complete operating system designed to help business owners and entrepreneurs skip the expensive learning curve and build predictable, profitable ventures faster.
Today, Matthew's mission is crystal clear: equipping ambitious founders with battle-tested frameworks and proven strategies that transform vision into exceptional business results.
Real Results From Real Founders: 9% Club Testimonials
VERY insightful , practical and ultimately helpful ! MUST READ not only for "Founders" but anybody in a Senior Management position . Laid out like a clear "Instruction Manual" not a pontificating theoretical lecture . Can't wait to put many of the strategies in place!
The 9% Club is the Ultimate Playbook for Founders, a game-changing guide for founders ready to ditch the "grind mentality" and scale strategically. Packed with actionable blueprints for marketing, systems, and automation, it equips entrepreneurs to build resilient, efficient businesses, not just hustle harder. A must-read for founders and incubators alike, this book is the roadmap to joining the 9% who thrive, not just survive.
Great book with great insights. I’m enjoying digesting the lessons in this book. Great advice from real serial entrepreneurs. Helpful Report
Join thousands of founders who've transformed their businesses using the S.T.E.A.R. Operating System!
Why do 91% of businesses fail while only 9% dominate?
Because most rely on hustle instead of building systems. The 9% use proven frameworks to create self-running businesses that generate predictable growth.
What is the STEAR Operating System?
It’s a complete business growth framework — including an enterprise-grade CRM, AI-powered automation, and ready-to-deploy templates — designed to turn chaos into clockwork.
How quickly can I see results?
Many readers and members see transformation in 30 days because they start implementing proven systems immediately.
How is The 9% Club different from other business books?
This book doesn't just give advice — it gives you the exact systems, templates, and automations you can plug into your business today.
The 9% Club: Where Visionary Founders
Become Market Leaders
The 9% Club isn't just another business community; it's where extraordinary entrepreneurs transform vision
into market dominance. This exclusive network unites ambitious founders who understand that breakthrough
success comes from implementing proven systems alongside peers who refuse to settle for average results.
What truly sets the 9% Club apart is our unique combination of practical tools, our revenue operating System, and the transformative connections. While our proprietary S.T.E.A.R. Operating System and AI-powered growth suite provide
the framework, it's the collective wisdom of fellow 9 Percenters that accelerates
your journey from struggle to scale.
9% Club is for founders serious about building significant, self-sustaining businesses, we offer an
unmatched environment of implementation-focused support. Through strategic sessions
with industry leaders who've built 7 and 8-figure companies and hands-on workshops
that turn concepts into cash flow, members consistently achieve what
seemed impossible on their own.
The 9% Club is exclusively for those ready to leave the chaotic struggle of the 91% behind and embrace the systematic
success of the elite 9%. If you're committed to building a business that grows stronger with
every transaction and operates smoothly without constant firefighting, your path to
extraordinary results begins at 9percenter.com.
The 9% Club is for founders who know they're destined to lead
their industries. This is an exclusive community
bringing together visionary leaders who:
Are ready to transform potential into market dominance
Want to build self-running profit machines
Seek to join the elite 9% who truly succeed
Crave exponential results, not incremental growth
Exclusive 9% Club AI Tool Suite:
Your Unfair Advantage
What's Included:
Leverage the power of Lexi, our advanced AI specifically designed for 9% Club members. Our tool suite doesn't just save time, it transforms how you approach your business.
Generate high-converting marketing copy tailored to your ideal customer avatar
Create strategic plans based on proven 9% Club frameworks with a single prompt
Analyze customer data to identify hidden revenue opportunities
Automate repetitive tasks that drain your time and energy
Access exclusive templates optimized for 9% Club methodologies
While others struggle with generic AI tools, 9% Club members access purpose-built AI solutions that understand the specific challenges of scaling a founder-led business.
And You Still Don't Need A Tech Person...
Who Should Not Become a 9 Percenter
No, we're not kidding.
Quick-Fix Seekers:
(if you're searching for overnight success or "secret hacks," look elsewhere.)
Solo Players:
(if you believe you have nothing to learn from others or prefer to keep your insights to yourself, this community isn't for you.)
Comfort Zone Dwellers:
(if you're content with your current market position and uncomfortable with being challenged to reach higher, you won't find value here.)
Short-Term Thinkers:
(if you're focused solely on next quarter's results rather than building lasting industry dominance, this isn't your place.)
Passive Observers:
(if you're looking to sit back and simply learn from others without contributing your own insights and experiences, this isn't your community.)
Meet Lexi:
The 9% Club's Entrepreneur AI Systems
What makes Lexi different:
Lexi isn't just another AI assistant—she's your dedicated systems implementation partner. As a 9% Club member, you'll have unlimited access to Lexi, who has been trained on the complete S.T.E.A.R. Operating System and Revenue Engine frameworks.
She understands the specific challenges of founder-led businesses
She can generate customized implementation plans for your unique situation
She provides accountability and progress tracking specific to 9% Club frameworksShe continuously
learns from the collective wisdom of the 9% Club community
She's available 24/7 to answer questions about implementing your systems
Stop wasting time figuring out how to implement business advice. Let Lexi guide
you through the proven process used by
elite 9% Club members.
All Without Needing A Tech Person!
How to Join the 9% Club & Launch Your Revenue Engine
We built this for entrepreneurs who are tired of guessing and ready to grow with systems that work. Follow these 5 simple steps to join the movement and start scaling with clarity.
Step 1: Go to the Official Page
You're already here — great start. This is your launchpad.
Step 2: Choose Your Path
Select the plan that matches your phase: Inner Circle for $9/month or go all-in with the full Revenue Operations System.
Step 3: Create Your Account
Fill out your info (name, email, payment). Less than 2 minutes and you're in.
Step 4: Check Your Email
Access details land in your inbox immediately — training portal, AI tools, and your action steps.
Step 5: Get Plugged In
Join the community, show up to Funnel Fridays, and start setting up your revenue engine. You don’t do this alone.
The One Thing Every Successful Entrepreneur
Has In Common... The Elite 9% System!